“To actually make progress or commit to Vision Zero, it will really take a transformative shift in how your city is prioritizing safe mobility.

We’re also going to be focusing more on the importance of speed management. We, as a society, need to be paying as much attention to the issue of managing speed as many communities have done around drunk driving. The level of change in government over the last few decades, thanks to groups like MADD, has resulted in a sea change in how people think about drunk driving. We need to have that same sort of focus on managing unsafe speeds. 

We’re going to try to help cities actually move forward with strategies that effectively reduce speeds in their communities, whether that’s lower speed limits, more automated enforcement or engineering changes.

Another big focus is equity. There are some positives in the sense that Vision Zero is very data driven and can help highlight systemic inequities in our transportation system and beyond. More and more people are recognizing that not all communities have been treated equitably when it comes to safe transportation investments.”