DRIVERS: It’s Your Responsibility

This is one of the few PSAs we’ve seen that’s aimed at the DRIVER. Let’s get this message out loud and clear!

In addition, they’ve addressed the use of the dehumanizing term “pedestrian”:

“What do you think of when you hear that “…a pedestrian was hit?

Your best friend?

A neighbor?

Someone important in your life?

Probably not. We have put the plight of the person out of our minds and replaced it with the sterile pedestrian.

Now what do you think of when you hear that “…a young child was hit?

It should feel extremely uncomfortable, maybe even offensive, to have these distressing emotions broached.

Yet, therein lies the problem: Instead of confronting safety issues head-on, our society has largely relegated this as taboo topic. We literally do not think about these crashes and evade the horror with euphemistic language.”


The University of Miami WalkSafe program is a pediatric injury prevention program working directly with public schools through our free 3-day educational curriculum and safety resources.

WalkSafe also encourages physical activity through walking to school and advocates for facilities and infrastructure improvements to the school environment by collaborating with local governments, traffic planners, school districts and the community.

Drivers Are Responsible On Halloween

APCSC would like to see driving restricted, or at the very least speeds strictly enforced on days like July 4th and Halloween. People walking, and especially kids walking are unpredictable and vulnerable when costumes, candy or fireworks are involved. Cars have no place in these events. Light sticks and flashlights are great, but the responsibility for injuries and deaths falls upon drivers of motor vehicles.

“Using National Highway Traffic Safety Administration data, the researchers compared pedestrian deaths on Halloween nights with deaths on two evenings the week before and the week after. They found car-pedestrian accidents kill four more people on average on Halloween than on other days.”


Trick-or-treaters beware: Halloween can be deadly for pedestrians and children face the greatest danger. New research found a 43 percent higher risk of pedestrian deaths on Halloween night than on other nights near that date.