It’s About Design

Design of streets deserves as much attention as the everyday products we buy and use.

Bicycle Urbanism by Design

STORY BYMikael Colville-Andersen

PUBLISHED ONApr 23, 2018

 In this excerpt from “Copenhagenize,” author Mikael Colville-Andersen talks cars, playgrounds and how we can leverage design to reclaim our “life-sized” cities.

“Bicycle urbanism by design is the way forward. We are surrounded—if not bombarded— by products to buy in our daily lives. Take a look around you at the many products you have acquired. Your smartphone, toothbrush, remote control, mouse, chair. They all have one thing in common. There was a designer or a design team dedicated to ensuring that you would have a positive design experience when using it. The team that produced my smartphone was employed by a multinational corporation that is intent on increasing profit margins, sure, but the designers bent over backward to make sure that the phone was easy, intuitive and enjoyable to use by me, my ten-year-old daughter and my 88-year-old father. And everyone in between. It was a human-to-human process from idea to purchase. Their sole task was thinking about the human on the other end of that process. That can’t be said of traffic engineering and even traffic planning in most parts of the world, where mathematical models focused on moving cars around is the primary focus.”

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