Ads for SUVs are so attractive. Families loading camping gear, young couples off-roading in the snow, kids piling out to soccer practice … and in all of the ads there’s NO traffic anywhere. The automotive industry is banking on sales of big vehicles for the bigger profit margin. GAs is relatively cheap, Americans are eagerly buying into the hype, and killing more people walking, on scooters, and on bikes in greater numbers every day. Young suburban moms are driving these huge vehicles with one or two kids (or alone) so we don’t want to blame men entirely, but hey guys. Honestly do you need a truck to make a statement?
DOT: Men in Big SUVs Are a Menace to Society
“We have met the enemy and it is men.”
“The popularity of SUVs and light trucks are contributing to the increase in roadway fatalities in New York City and nationally,” DOT Commissioner Polly Trottenberg. “If you’re behind the wheel of one of those vehicles … you need to take extra caution. it has a lot more weight…poor visibility, it takes you longer to brake and it is harder to see around turns. Drivers of those vehicles need drive very carefully to compensate.”
Are you influenced by the ad campaigns for an SUV? Red about it: