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Onward!
Polli Schildge, Editor, Director APCSC
Asbury Park Complete Streets Coalition
Transportation Equity in Our City
Onward!
Polli Schildge, Editor, Director APCSC
In January, 2025 Governor Murphy signed the bill to create the NJ Target Zero Action Plan to end traffic deaths by 2040. The NJ Target Zero Working Group (the task force) was immediately established.
As Director of Asbury Park Complete Streets Coalition I am a part of that committee, which has been meeting and working diligently for 6 months.
2040 is only 15 years away…
We know from experience in our city that it can take many years to see implementation of basic, simple, painted traffic calming measures, so we have to get going NOW to achieve the 2040 goal.
Asbury Park can follow the template of the NJ Target Zero Working Group, which has been at work for 6 months, and nearly completed the work toward the NJ Action Plan.
Urge AP city leadership to set up the Asbury Park Vision Zero Task Force NOW so we can get to work to achieve the goal of zero traffic deaths in AP by 2040 and to support the NJ goal:
Your input will help make Asbury Park, and NJ roads safer.
Mayor: john.moor@cityofasburypark.com
Deputy Mayor: amy.quinn@cityofasburypark.com
Council member: eileen.chapman@cityofasburypark.com
Council member: yvonne.clayton@cityofasburypark.com
Council member: angela.ahbez@cityofasburypark.com
City Manager: John.Hayes@cityofasburypark.com
Assistant City Manager: cassandra.dickerson@cityofasburypark.com
Transportation Director: James.Bonanno@cityofasburypark.com
We invite you to share actionable items that support the Target Zero Commission Goal and the Safe System Approach, for consideration in the development of the NJ Target Zero Commission Action Plan, focused on ending traffic fatalities in NJ.
New Jersey Target Zero Action Plan Input Form
This form is designed to gather your ideas on policies and strategies that will drive statewide improvements, with a focus on broad solutions rather than specific geographic locations.
Please feel free to share this form with colleagues and other interested parties. This form may be used multiple times; please include only one idea for each submission.
If you have any questions, please email targetzero@rutgers.edu.
Target Zero Commission Goal:
Eliminate traffic fatalities and serious injuries on all public roadways in the State by 2040.
You may submit constructive ideas using the Safe System Approach Focus Areas:
Comments are due by 5pm on Friday, July 11, 2025.
“Asbury Park Complete Streets Coalition applauds the signing of this bold legislation, which will bring about implementation of road safety measures to prevent crashes, injuries, and save the lives of vulnerable road users: anyone outside of a car, and ensure safety for drivers themselves,” said Polli Schildge, Founding Member and Director, Asbury Park Complete Streets Coalition. “Crashes, injuries, and fatalities are a human health crisis, affecting everyone, and disproportionately communities like those in Asbury Park, where many residents of all ages must walk and roll for daily transportation. The signing of the New Jersey Target Zero Bill signals a commitment to provide safe, equitable access for everyone on streets and roads in New Jersey.”
Onward~
Polli Schildge, Editor
Register here: https://njbwc.org/summit-2025/
Keynote speakers include:
✅Fran K. O’Connor, NJ Department of Transportation
✅Charles L. Marohn Jr., founder and president of Strong Towns, and named one of the 10 Most Influential Urbanists of all time.
Hope to see you there!
Polli Schildge, Editor
Asbury Park joined with other cities in the state making a commitment to end traffic violence resulting in serious injuries and deaths by 2040.
Read and share the Asbury Park Vision Zero Resolution.
WHEREAS, The City of Asbury Park adopted Resolution 2015-358 establishing a Complete Streets Policy in, which mandated that all public streets be designed to safely accommodate travel by pedestrians and bicyclists as well as motorized vehicles; and,
WHEREAS, traffic-related injuries disproportionately affect children, people of color, people with limited English proficiency, and senior citizens – many of whom regularly rely on non-motorized forms of transportation to move throughout the city; and,
WHEREAS, Vision Zero, a global phenomenon that began in Sweden in 1997, believes in five core principles:
WHEREAS, Vision Zero encourages cities to adopt achievable goals to prevent traffic related severe injuries and fatalities; and,
WHEREAS, cities across the United States, including New York City, Jersey City, and Hoboken have established Vision Zero campaigns establishing the goal of eliminate traffic-related serious injuries and fatalities; and,
WHEREAS, successful implementation of a Vision Zero campaign will require coordinated cooperation between various City departments and community organizations, including the city’s Department of Transportation, Police Department, Department of Public Works, and the Board of Education, and,
WHEREAS, the primary implementation tool for interdepartmental and community coordination is the development of an action plan and a Vision Zero Task Force; and,
NOW, THEREFORE, be it resolved that the Mayor and Municipal Council adopts the City of Asbury Park Vision Zero Policy with the goal of eliminating traffic related fatalities and serious injuries by the year 2040; and,
BE IT FURTHER RESOLVED, in coordination with this policy, the city of Asbury Park will develop a Traffic Safety Action Plan and establish a Vision Zero Task Force consisting of members of city staff and local advocates and residents designated by the Asbury Park City Council who meet quarterly to oversee the action plan’s development and implementation in order to reach the aforementioned goal.
Asbury Park City Council will vote tomorrow to adopt a Vision Zero Policy.
APCSC has advocated for an Asbury Park Vision Zero Policy for many years, and we are happy to see this come to fruition, following NJ Legislation Creating Target Zero Commission.
Members of Asbury Park Complete Streets Coalition look forward to working together with the city to develop an action plan, a Vision Zero Task Force, and implementation measures which will achieve the goal of eliminating serious injuries and deaths on our roads by 2040.
Onward!
Polli Schildge, Editor
While organizing files on our website I found this good one on the Resources Page:
Check out SNL’s Kate McKinnon as Veronica Moss, A.U.T.O. Lobbyist 2009 and her revisit to Times Square in 2022!
“Ever wonder what folks working for sustainable transportation at the federal level are up against on K Street? For this Streetfilms exclusive event, we were granted unfettered access to Veronica Moss, lobbyist for Automobile Users Trade Organization (AUTO). Veronica gave us a few precious moments inside her SUV to talk about roads, traffic, cyclists, and big cities. After instructing us on proper honking techniques for “old people” and children, she also offered up some choice bons mots. Here’s a sample: “There are not enough roads.” “
Do we need more roads in Asbury Park? We welcome comments!
Pssst…here’s a hint: #toomanycars
Onward~
Polli Schildge, Editor
Hello APCSC friends~
Asbury Park Complete Streets Coalition is happy to report that there are upcoming improvements to two major city thoroughfares: 3rd and 4th Ave (school zones), and First Avenue!
Safe Routes To School traffic calming measures around our school zones are finally going to be a reality! APCSC has been advocating, and waiting to see the implementation of measures to slow drivers and make streets around schools safer. Children are the most vulnerable road users.
AP former Transportation Director had designed a plan with input from APCSC for traffic calming plans for school zones including mini roundabouts which were unfortunately shot down in response to outrage from certain city residents on 4th Ave complaining about losing parking – they were completely incorrect, no parking would have been lost – but it set the project back years.
The Safe Routes To School traffic calming plans literally went back to the drawing board, and the new plan was submitted by our current Transportation Director with raised crosswalks instead of mini roundabouts. It’s taken over 3 years to see the plan become a reality, and we believe that these traffic calming measures will be effective.
The final plan was presented at an open house on Thursday, 1/9/25.
First Avenue Improvements mark a response to APCSC advocacy, and show that we are working together to prioritize people walking and rolling. This is a welcome, serious commitment to make streets safe for the most vulnerable road users – anyone outside of cars, which will make streets safer for drivers too.
The Signage & Striping – FIRST AVENUE IMPROVEMENTS include implementation of curb extensions (bump outs) to make crossing distances shorter for walkers, and green markings on new bike lanes.
Have a look at the plans:
Onward!
As always we want to hear your comments and thoughts!
Polli Schildge, Editor
“Asbury Park Complete Streets Coalition applauds the signing of this bold legislation, which will bring about implementation of road safety measures to prevent crashes, injuries, and save the lives of vulnerable road users: anyone outside of a car, and ensure safety for drivers themselves. Crashes, injuries and fatalities are a human health crisis, disproportionately affecting communities like Asbury Park, where many residents of all ages must walk and roll for daily transportation.
The signing of the New Jersey Target Zero Bill signals a commitment to provide safe, equitable access for everyone on streets and roads in New Jersey.”
-Polli Schildge, founding member and director of Asbury Park Complete Streets Coalition
To Asbury Park City leaders~
Asbury Park Complete Streets Coalition welcomes the opportunity to work together with Asbury Park leadership to adopt a Vision Zero Policy, and help to enact a VZ ordinance to end crashes, injuries and deaths in the city.
As always, we welcome your comments and thoughts.
Onward~
Polli Schildge, Editor