The Auto Industry Has Co-Opted Our Language

The automotive industry has co-opted our language and we’re just becoming aware of the calculated plan. We’re people driving vehicles, and we’re also people riding bikes, and walking – and yes, riding scooters too. But guess who gets the benefit of language that absolves them of responsibility in injuries and fatalities? It’s NOT an accident. …

APCSC And Monmouth University Grad Students: Digital Design For Asbury Park

APCSC Founder Polli Schildge was honored and delighted to work with students earning an M.A. In Communication Idm (Interactive Digital Media) in November 2021 along with Professor Amanda Stojanov. MONMOUTH UNIVERSITY INTERACTIVE DIGITAL MEDIA STUDIO X APCSC GRADUATE COURSE   With the guidance of Professor Stojanov these creative digital design students gained understanding of the …

Hoping For Change At US Department Of Transportation, And Locally Too

Highlights from Pete Buttigieg’s Confirmation Hearing We love hearing Pete using Complete Streets language! League Of American Bicyclists tweeted “Pete Buttigieg called out “auto-centric” transportation, and notes the importance of street design that enables biking and walking and people to get around in other ways. He says funding should follow. We’ll certainly be following up …

The Term “Cyclist” Is Dehumanizing, Especially Of Black People Who Ride Bikes

The media routinely refers to a person riding a bike as a “cyclist”, especially when there’s a police report as a result of a crash. It is often unintentional on the part of the journalist, but that’s not an excuse. It’s a dehumanization of the person, taking the onus off the driver in a crash. The auto …

A History Lesson: The Auto Industry Has Brainwashed Us

Here’s fascinating history on how we’ve been brainwashed, explained in Peter Norton’s book,  Fighting Traffic: The Dawn of the Motor Age in the American City. “In ad after ad during the Super Bowl, auto companies… have long promised us nirvana. And we’ve blindly shilled out our life savings” to buy, insure, maintain and park cars. The 1920s program …

Words Matter. What Is A Pedestrian?

We’re happy to have discovered the website and program WalkSafe, the University of Miami pediatric injury prevention program. The blog is great, as evidenced in the piece linked below about the effects of words like “pedestrian” in reporting car crashes. As we have written before, the use of certain words can dehumanize people. Consider the terms, “pedestrian”, …