The Auto Industry Has Co-Opted Our Language

The automotive industry has co-opted our language and we’re just becoming aware of the calculated plan. We’re people driving vehicles, and we’re also people riding bikes, and walking – and yes, riding scooters too. But guess who gets the benefit of language that absolves them of responsibility in injuries and fatalities? It’s NOT an accident. …

Words Matter. What Is A Pedestrian?

We’re happy to have discovered the website and program WalkSafe, the University of Miami pediatric injury prevention program. The blog is great, as evidenced in the piece linked below about the effects of words like “pedestrian” in reporting car crashes. As we have written before, the use of certain words can dehumanize people. Consider the terms, “pedestrian”, …

Walking And Bicycling Can Co-Exist And Benefit Cities

“The best trick the auto industry has pulled has been convincing the American public that walking and cycling cannot coexist.” Modacity We’ve all heard it, and maybe expressed it ourselves: “those bike riders are dangerous on sidewalks, ride the wrong way on the street, and scare/endanger people walking…” there’s a sense of fear, antagonism, and chaos …

Rutgers Report: How Does Crash Reporting Influence The Reader?

Neglecting to name a driver of a vehicle, or to describe an incident with details of negligence on the part of the victim perpetuates car culture, and the increasing numbers  of traffic injuries and deaths of the most vulnerable road users. Language and Perception matters.  What are crash report articles really saying? “Inclusion or exclusion …