The bottom line is that we ALL need to drive less. Fuel efficient cars will never be enough. The federal government is buying into the hype that we need more and bigger highways to move more vehicles. The advertising biz is in on the plan too, encouraging us to buy cars that establish our identity, that make us feel powerful, sexy, and even environmentally conscious. The influence is coming from the industry of course, with the constant goal of selling more cars, whether gasoline powered or electric. The recent introduction of electric cars to Asbury Park is to make it possible to live car-free, but still be able to access a vehicle when necessary. Reduce use, and reduce congestion and the use of fossil fuels. That’s the idea Asbury Park!
“Improvements in vehicle efficiency and vehicle electrification are being undermined by the way we design and spend money on our roadways. New highways, roads, and lanes induce more driving (Vehicle Miles Travleled, or VMT), which leads to more emissions and ultimately more congestion. This is called “induced demand.” In fact, driving increases in exact proportion with lane-mileage—a 10% increase in lane miles will lead to a 10% increase in driving.
Though building more highways increases emissions, federal transportation spending actually encourages more driving and undermines limited investments in biking, walking, and transit.”
“EVs have great potential to reduce pollution and give people a more sustainable way to get around – but electricity production must also be clean. It’s not wise to rely completely on scarce natural elements required for producing EVs and alternatives have to be explored. More recycling plants are needed to make the most out of rare elements and governments need to explore ways to ensure a smooth transition to cleaner transportation.”
Read about it:
Hey guys. Can you admit that you’re influenced by car ads? The automotive industry thinks you are. Ads targeting men have been working since the 1920s when manufacturers realized that just touting the engineering of a car wasn’t working as well to sell them. They gradually began to sexualize ads (and the cars themselves), and in doing so, they realized that they were successful appealing to a male stereotype. Car ads have been working and we can see the result in the way roads have been designed, and the prevalence traffic and crashes.
BBC’s Spoof Ads Slam Automobiles as Man-Wombs, Winkies, Silly-Little-Me-Wagons
Carlton Reid Jan 19, 2019
For the multi-billion-dollar automobile industry a car for the typical man, imagines Barker channeling thousands of automobile adverts, has to be “sleek, fast, hard … imposing to other men.”
His Serious Car advert – “All Car, All Man, All Man Car. Car of Man. Manly car. Man. Men. Me” – appeared in the first series of The Damien Slash Mixtape, broadcast in 2017, and in the second series has now been joined by a version spoofing muscular off-road motor vehicles that never leave asphalt:
“It was observing my relationship with driving that gave me the idea for the joke. I noticed the tragic puffed-up fantasy identity I was adopting as I was driving, where does it come from? I thought how absurd it was to generate a sense of masculinity from a glorified cart, how absurd our relationship is with these enormous, asinine, polluting machines that have become a form of clothing as much as they are a form of transport.”
Nevertheless, he admits to having a “car addiction.”
He said: “I own two classic 5-liter V8s, for maximum self-loathing.”
Read more and watch: