Looking for the Fulfillment That Car Ads Promise? You Won’t Get It From Driving.
Superbowl car ads. They’re all pretty much the same, and it’s constant theme of car companies: Your car will make you feel younger, sexier, stronger, more in tune with the world around you…but the truth is driving your car will not make you feel anything much except stress while you navigate traffic (btw YOU are traffic), driving “defensively”, and trying to get to your destination as quickly as possible.
“The pitches have to register on an emotional level to hide the fact that, as Dan Savage wrote a few years ago, “Driving is just sitting on your ass.” So they show us breathtaking views of mountain ranges, not the everyday experience of sitting in traffic, listening to other people in cars honk their horns.”
“…how many people can say their SUV made them a more empathetic person?”