“Let’s create Better Cities. Let’s ride Together.”
Uber isn’t the only solution to reducing traffic in cities, but ride sharing can eventually lead to fewer people owning cars and less congestion.
Uber Thinks Inside the Box in Its Big New Ad About Car-Clogged Cities
By Tim Nudd November 1, 2017
“…80-second spot called “Boxes,” from Swedish agency Forsman & Bodenfors, illustrates the problem through metaphor. It shows drivers tooling around in cardboard boxes rather than automobiles—the better to humanize the devastating crush of traffic and the emotional toll of such a physical problem, while also keeping things lighthearted.