Public spaces need to be designed so that people don’t die.
“Humans make errors and willingly or unwillingly break rules. This is a given that cannot be changed. So roads and streets should be designed in such a way that this natural human behavior does not lead to crashes and injuries.” — The Dutch Institute for Road Safety Research
Sustainable Safety (“Duurzaam veilig” in Dutch) is the name of the Dutch approach to achieve a better road safety.
Read about it:
Building the Cycling City: The Dutch Blueprint for Urban Vitality http://www.modacitylife.com/building-the-cycling-city/