iStar Beach Club Plans + City Survey

City Survey

Please take the City’s survey – it’s only 1 question and your feedback is very important in shaping the future of the waterfront  – The survey ends on 12/23/18!  The survey can be printed and turned in to the City Manager’s office.  (Here is the press release about the survey)  
Comments collected from the online form, as well as the November 8th City Council Meeting, will then be incorporated into draft designs of the North End Boardwalk area and presented at a public meeting on a future date still to be determined (the City expects to host the meetings in January at a venue to be determined). This public meeting will be done charrette-style, where attendees will have the opportunity to interact with the designers and provide immediate feedback on designs.

Beach Club Plans

iStar’s TRC application/plans for the pool club (obtained via OPRA).  In a nutshell: the pool is on the ground floor;  it’s planned to be 6000 sq ft of enclosed space and 18,000 sq ft of space open to the sky.  There will be a 2nd floor roof deck that is 5600 sq ft.  The north and east sides will be enclosed with a fence (alternating wood/stucco I think);  the western side will be a ~19ft grey wall eventually covered with ivy (the wall is 15.5 feet high, and there is an incline of ~3.5 feet). I think the south-facing side will also be the same grey wall, though it looks like it will not be covered with ivy. There will be an elevator to the roof deck (in the southwest corner of the building) and the height from the sidewalk to the top of the elevator bulkhead is 31 feet. 

SAW’s top 5 requests/focuses:

1)  Oceanfront Preservation:  We want to establish an oceanfront park from 6thAvenue north to the Loch Arbor border.  We want no new development east of Ocean Avenue (with the exception of standard park amenities like bathrooms).

2) Boardwalk:  We want the boardwalk restored, with a forward-looking vision.  We want the boardwalk restored at least to its old height/width, possibly expanded and/or elevated, up to Deal Lake Drive and the meandering boardwalk to go from Deal Lake Drive to Loch Arbor border. We would like to see the boardwalk moved westward beginning at the sewer plant.  We want a protection system comprised of dunes and bulkhead. 

3) Fisherman’s Lot:  We want a solution that: is environmentally sound (respects wildlife habitat, forward-looking stormwater management plan); that is protective (incorporates a dune system); and is accessible by the public.

4)  Social Inclusion and Public Access:  We want increased, year-round public transportation options that bridge the east side and west side, such as the jitney service and increased, safer bike lanes/paths

5)  Transparency:  We want the reestablishment of the Waterfront Redevelopment Advisory Board.  We seek a well-rounded and independent board of overseers comprised respected professionals and community leaders who will trust and challenge one another, and engage directly with the waterfront developers and City management/governance on critical issues facing Asbury’s Waterfront.

TRC Meeting RE: iStar’s Beach Club Plans

The City’s Technical Review Committee met to review iStar’s application for its membership-based pool club on Friday 12/14, and the public was present.  The next step is for iStar to submit the plans to City Council;  Council will then refer the plans to the Planning Board;  then the plans will go back to Council for final approval.  We do not foresee iStar presenting plans to Council (for the first time)  until a  January meeting.  We will make an announcement when we know the date.  

**Please note that one of SAW’s top priorities is Oceanfront Preservation – NO NEW DEVELOPMENT EAST OF OCEAN AVENUE.  We believe a membership-based beach club is not a good social or environmental fit for the City, and we also don’t understand how it will provide a worthy ROI to iStar.  Our goal is to get our City and developers to evaluate  and renegotiate the outdated parts of the 2002 WRP to initiatives that will suit our City’s future!    


Asbury Park’s boardwalk is a thoroughfare through the city north to south. It must be (and feel) safe and accessible for everyone, from the residents of the senior tower to the children from every neighborhood in the city. We’re confident that iStar realizes that they are partnering with the city for the long term, and will foster a good relationship going forward by being engaging and transparent throughout the development of the waterfront.

An excerpt from a letter to iStar from Save Asbury’s Waterfront:

Like iStar, Save Asbury’s Waterfront (SAW) supports a planning process that will provide a community-based vision for the redesign of the public improvements at the north end boardwalk area, Fisherman’s parking lot and Bradley Cove.   Specifically,  SAW seeks to foster and encourage appropriate development along Asbury Park’s waterfront that will:

1. Maximize social inclusion and provide access for all residents and visitors

2. Recognize current coastal development guidelines and practices

3. Be sensitive to biodiversity, wildlife habitats, pollution and other environmental concerns

4. Be transparent during all phases of planning and implementation


Read about it:



News and Info About Save Asbury’s Waterfront

APCSC Support of Save Asbury’s Waterfront

Asbury Park Complete Streets Coalition supports city development and initiatives which make every part of the city livable and accessible to everyone.  Our goal in support of the Save Asbury’s Waterfront campaign is to maintain the character of this part of the waterfront and boardwalk so that it’s completely open and welcoming to residents and visitors, and to protect the natural environment of the area.  The financial burden in the initial goal of the campaign will be daunting.  It is to stop the bulldozers and bring the developer Istar and the city back to the table to reexamine the plans (see below).  We have faith that the mayor and city council are listening and considering our agenda as described in the the Asbury Park Sun and on the ABC 7 news report.

Please come to the City Council Meeting on Thursday, 11/8:  5pm press conference; 6pm Istar plans; 7pm public comment.

For more information:

AP master plan 2017Redevelopment plans on our Resources page. 


Where’s The Boardwalk North Of 6th Ave??

Asbury Park Complete Streets Coalition advocates for equity in access on all thoroughfares throughout Asbury Park. The Boardwalk is one of these thoroughfares.  Did you know…?

If you’ve been to the boardwalk North of 6th Ave this past week you may have been wondering what’s going on.  There’s heavy equipment and NO BOARDWALK.  Work has begun on this latest phase of the Waterfront Redevelopment Plan which includes narrowing of the boardwalk north of 6th Ave to a 15 ft pathway, a membership beachclub, townhouses, and impervious paving.

Many people were caught off guard when work abruptly began last week with little, if any, communication to residents. A 2002 plan had agreed upon at that time, but conditions have changed since then. Residents want and deserve to be informed and be offered participation in any ongoing development.  APCSC is NOT opposed to redevelopment, but we believe it must be transparent, be responsibly designed with respect for the environment, particularly on the oceanfront, and it must provide equal access to everyone. 

If you are an interested resident, a supporter of equity in access in AP, and if you want to ensure that any development will protect our natural environment, here’s how you can help:

ONLINE PETITION:  sign and share!  
Be detailed, factual, personal in your reasons for signing!
*Attend the City Council Meeting on Thursday 11/8, 6:00 PM.  
Please attend to show your support;  there will be opportunity for public comment, so please prepare up to 3 minutes of remarks.
Attend the organizational meeting is Saturday 11/3 at 3:00 PM in the lobby room at North Beach (1501 Ocean, enter at corner of 7th/Ocean) – please invite anyone who is looking to organize and volunteer.
Attend the AP Homeowner’s Association Meeting on Sunday 11/4 at 10:30 AM at Capitoline downstairs – another opportunity to interact with neighbors and city leadership.