Long neglected in transportation planning, popular jogging and biking routes are getting more attention thanks to new data collected by Strava.
Pedestrians and cyclists are notoriously difficult for transportation planners to count and map. This is beginning to change, though—not because of some quantum leap in surveys or sensors, but because of fitness-themed social media.
Last week, Strava, a social network for athletes, re-released its Global Heatmap with more data and better graphics. The interactive map depicts more than 1 billion journeys undertaken by Strava’s millions of members, 80 percent of whom are from outside of the United States. All of that data makes for a detailed global map of trips made on foot, by bike, and by other alternative modes of transportation. And all that info is starting to be put to work by transportation planners.